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Insights, tips, and stories about social media for real estate agents.

Why Consistency Beats Creativity in Real Estate Social Media
Oct 4, 2025

Why Consistency Beats Creativity in Real Estate Social Media

I spent last month doing something that might sound a little obsessive: I analyzed the social media accounts of the top-selling real estate agents in Austin, Miami, and Phoenix. I wanted to find the secret ingredient that turned their followers into actual clients. What I discovered wasn’t what I expected. The Pattern Nobody Talks About […]

You are Spending a Full Month Every Year on Social Media. Here is the Math.
Oct 4, 2025

You are Spending a Full Month Every Year on Social Media. Here is the Math.

I calculated something recently that made my stomach drop, and I think you should calculate it too. Take the number of social media posts you’re “supposed” to create each week. Multiply by the actual time each post takes. Then multiply by 52 weeks. For most agents following standard marketing advice, that number comes out to […]

Mortgage Rates Just Hit 6.13% and Your Phone is about to Start Ringing
Oct 4, 2025

Mortgage Rates Just Hit 6.13% and Your Phone is about to Start Ringing

Look, I know what you’re thinking. Another article about mortgage rates? But hear me out, because what’s happening right now is different. Rates haven’t been this low since 2022. We’re talking 6.13% on a 30-year fixed. If you’re a real estate agent, you’ve probably noticed something. Buyers who ghosted you in July are suddenly texting […]